Custom CRM development UK
Bespoke customer relationship management systems built for UK businesses. Zero per user license fees, complete data ownership, and direct engineering collaboration.
A custom CRM is software built specifically around how your business operates, replacing generic off the shelf tools and disjointed spreadsheets. You own the system and client data with zero per seat subscription penalties. Veltris builds your custom CRM with all operational modules, backed by a 30 day pilot where the setup fee is charged only if it earns its place.
The 30 day pilot offer ladder
£300
First month paid when setup begins to initiate your bespoke build and start the 30 day pilot.
The setup fee is charged only at day 30, and only if you approve the system. If you walk away, you never pay the setup fee.
£300 / mo
Rolling monthly hosting, continuous maintenance, and direct support with zero annual contracts.
What is a custom CRM?
A custom CRM is bespoke software designed and built specifically around the unique workflows, pipeline stages, and communication habits of your business.
Unlike off the shelf tools that force your team into rigid templates, a custom customer relationship management platform matches your actual operations. It integrates directly with your existing booking diary, enquiry channels, and project records so staff spend less time entering data and more time closing work.
How is a custom CRM different from HubSpot or Salesforce?
Unlike HubSpot or Salesforce, a custom CRM charges zero per user license fees, forces zero unnecessary feature clutter, and conforms completely to your operations rather than making your team conform to rigid software templates.
Commercial platforms profit by charging per seat and locking essential capabilities behind expensive enterprise tiers. A bespoke CRM is built as a single unified operational tool for your entire business, giving everyone access without escalating subscription costs.
| Feature | Veltris Custom CRM | HubSpot Sales Pro | Salesforce Enterprise |
|---|---|---|---|
| Per User Cost | £0 (Unlimited Users) | From £75 - £90 / user / mo | From £132 / user / mo |
| Mandatory Onboarding | Included in pilot | From £1,200 setup fee | Often £5,000+ consulting |
| Workflow Fit | 100% Bespoke Code | Rigid standard objects | Complex customisation |
| Data Ownership | Complete ownership | Proprietary cloud storage | Proprietary cloud storage |
| Ongoing Monthly | £300 flat retainer | Scales with team size | Scales with team size |
Prices checked October 2026, sources: HubSpot Sales Hub and Salesforce Sales Cloud official UK pricing.
What does the build process look like?
The build process involves direct collaboration with founder and engineer Mohammad Farooqi to map your pipeline, configure calendar integrations, and deliver your live system in seven to fourteen days.
How long does a custom CRM take to build?
Most custom CRM builds take between seven and fourteen days from initial scope to live deployment in your business.
Because you collaborate directly with the builder without layers of account executives or subcontracted agencies, iterations happen rapidly. You review working software within days rather than waiting months for a corporate agency roadmap.
Do I own the system and the data?
Yes, you retain one hundred percent ownership of your customer records, communication histories, and operational data at all times.
Your client data is stored securely in dedicated cloud environments. Veltris never sells, shares, or trains public artificial intelligence models on your confidential customer details. If you ever choose to leave, your data is exported cleanly with zero lock in.
What does a custom CRM cost?
A custom CRM with Veltris starts with a 30 day pilot for £300, followed by an optional £2,500 setup fee only if you continue, and a £300 monthly retainer for hosting and maintenance.
There are zero per user license charges. For a comprehensive comparison across HubSpot, Salesforce, Zoho, Monday, and Pipedrive over three years, review our detailed guide:
Read the complete custom CRM cost breakdown →Who is a custom CRM NOT right for?
A custom CRM is not right for businesses with fewer than twenty monthly leads, teams that only need a basic contact address book, or companies looking for an off the shelf mass market software suite.
If a standard spreadsheet or a free tier tool satisfies your team without friction, an investment in bespoke software is unnecessary. A custom CRM delivers highest value to established businesses losing time and revenue to fragmented follow-ups, manual scheduling, and high per user software bills.
Test the custom CRM in your browser
Explore the live sales pipeline, inspect appointment calendars, and test automated review workflows before making any commitment.