Berkshire Dental Suite
Berkshire Dental Suite explores how a private clinic led by Restorative and Implant Specialist Dr Ismael Khan solves the critical issues of the live website: broken external demo theme links, mislabelled treatment cards, and generic clinical blue clichés. By leaning into an authentic warm cream palette, verified clinician credentials, and a mobile-first consultation enquiry journey, the concept elevates patient trust and conversion.
Live Clinic Prototype
Resolving friction in the patient enquiry journey
A clinical audit of the live WordPress website identified strong underlying trust assets (24 5-star reviews on Google, modern facilities, and a qualified clinician team led by Visiting Implantologist Dr Ismael Khan). However, several structural issues undermined conversion:
1. Broken External Demo Links
Several homepage treatment cards pointed to an external theme developer URL (demo.awaikenthemes.com/primecare/...). The concept replaces this with clear in-page modals, keeping patients immersed on the site.
2. Clinical Identity & Palette
Rather than falling back on sterile, cold dental blue, the concept leverages the clinic's existing warm cream (#F1E7D8) and charcoal palette, establishing a calm, approachable, and premium environment.
3. Buried Doctor Authority
Dr Ismael Khan's extensive surgical education (including international implant training in Brazil) and role as a Visiting Implantologist were under-emphasised. The concept elevates his exact verified credential string and roles clearly.
4. Touch-Friendly Clinical Evidence
The before-and-after cases are presented with intuitive horizontal touch sliders and discrete before/after tabs, accompanied by a transparent disclaimer confirming that exact clinical plans depend on individual diagnosis.
Key design decisions demonstrated
Warm Modern Clinical Brand System
Combines warm cream (#F1E7D8), charcoal (#292929), near-black (#1D1D1D), and restrained blue-violet accents (#5E5EEE) with clean geometric Montserrat typography to deliver patient reassurance without aggressive cosmetic advertising.
Clear Clinician Authority
Features Dr Ismael Khan DMD, PGCert, PGDip with verified roles as Principal Dentist, Founder, Restorative & Implant Dentistry Specialist, and Visiting Implantologist, with neutral facts about his training in the UK and Brazil.
4 Interactive Before-and-After Cases
Preserves all 4 comparisons from the source website with interactive touch-enabled split sliders, clear case descriptions, and a transparent medical disclaimer.
Transparent Opening Hours & Frictionless Enquiry Journey
Highlights key patient scheduling advantages (Monday & Wednesday evening care until 8pm, Friday to Sunday weekend appointments), coupled with a 4-field consultation enquiry prototype and direct click-to-call links.
Concept Transparency Note
This is an independent concept study created by Veltris to demonstrate mobile-first design, trust architecture, and appointment conversion for private dental practices. It is not an official client deployment and does not replace Berkshire Dental Suite's live services.
Explore Berkshire Dental Suite
View the full single-page mobile-first prototype with interactive treatment drawers, before-and-after sliders, and consultation enquiry flow.